The site launch extends the reach of Aristocrat's Know your Max campaign.
Aristocrat - the first international gaming technology company to acquire a commercial gaming license in the UAE - has launched a new website to support responsible gaming.
KnowYourMax.com provides tools and resources to support players in understanding risk, budget, and features content explaining key game mechanisms and terminology.
“We’re incredibly proud of the impact Know Your Max has already made with players and customers, as empowering safer play is one of Aristocrat’s core values and at the heart of our global business,” said Megan Tobin, SVP, Head of Regulated Marketing for Aristocrat Gaming.
“By launching this new, dedicated site for players, we’re continuing to bring informed choice to the forefront of everyone’s gaming experience from the start.”
Aristocrat’s drive to promote responsible gaming dovetails with the GCGRA’s own ‘commitment to creating a safe world-class gaming environment'.
The GCGRA granted Aristocrat a Gaming-Related Vendor license in October 2024, enabling the Australian slots manufacturer to supply both land-based gaming machines as well as technology for UAE online slots providers and other digital operators in the country.
